Shut Up, You Elites

Hulk Hogan’s death and comments about his cultural significance have inspired me to re-post some previous entries about the connections between professional wrestling and our politics and society. Today’s thoughts originally appeared on ajsdad.blog, July 2017.

His hair is distinctive, one could say impossible, but there it is. A microphone is only a few inches from his lips, but he still leans into it. He does not really yell into the mike, but the voice is certainly not conversational. His words can be adamant; they can be bullying. He denounces enemies, enemies that stand in the way of greatness. He talks about the alliances he has entered or created and how strong they are. He makes promises about how he will perform, performances that he guarantees will be great. There is nothing nuanced in what he says; there are no ambiguities. It is a world of black and white; of good and bad; of greatness or failure. There is not a single shade of gray.

He pauses often, seemingly waiting for his audience to catch up. The audience reacts visibly and audibly. Each denunciation, each bragging claim elicits a hoot and a holler. He encourages the audience to mock his opponents, and the crowd often responds with a sing-song chant. This is an interactive, audience-participation performance. The speaker supplies the initial energy, but he soaks up energy as the frenzied crowd reacts to him.

The audience doesn’t really care about the specifics of his promises. They know that many can’t be kept. Indeed, they won’t be surprised if contradictory promises are made in a week or a month or that the alliances announced today are changed tomorrow or that the enemy previously castigated in absolute terms is now a dear friend with whom he has been secretly colluding. The audience is there not for truth, but for an attitude, and he supplies and feeds that attitude.

This audience seems bound together by something more than what most audiences have. They know that others, “nice” people, “successful” people, “elite” people, not only do not share their enthusiasm, those others, this group knows, think there is something wrong, ludicrous, maybe even shameful or dangerous and low class in what this audience feels. Here, however, together with this crowd and this performer who understands their visceral reactions, each can indulge the passions they all enjoy, and this brings them closer together.

Perhaps this is a Trump rally, but what I was trying to describe is pro wrestling. Since the rise of Trumpism, I have thought that those who are mystified by the appeal of Donald Trump might learn something by trying to understand the allure of professional wrestling.

The theatrics of professional wrestling remain strikingly similar to what they were in my childhood of Verne Gagne with his sleeper hold and his between bout pitches for a nutritional supplement. There were good guys (Wilbur Snyder, for example) and bad guys (definitely Dick the Bruiser) in a simulated reality of pain, danger, and improbable heroics. The business, however, has changed in some important ways.

What I watched growing up was largely regional. Different parts of the country had different wrestling companies. As a friend once said about a wrestler, “He was the world heavyweight champion of the greater Cleveland area.” The spectacle might have been similar everywhere, but the performers changed with the territory.

Vince McMahon of what is now the WWE (World, or maybe Worldwide, Wrestling Entertainment) changed that. His wrestling organization, started in the Northeast by his father, did not respect others’ territories. He drove many regional operations out of business or bought them out as they started to fail. WWE now dominates the business, and wrestling fans today all see pretty much the same product. The rise of cable television, the Internet, and other media has given more choice for news and entertainment and has fragmented popular culture. We don’t share as much in common as we once did.

Professional wrestling, with its nationalization, has gone in the opposite direction. The odds are overwhelming that its fans all know, and probably have opinions about, Kevin Owens, The Undertaker, the New Day, and Triple H. Wrestling is one of the few popular forces that is producing an increasingly unified cultural base, but a base that is out of sight to the rest of America.

The wrestling business has also changed because, while it is not trumpeted, it is not now a secret that the contests are not real sporting events. Back in the day, some fans may have thought that the spectacle was a legitimate sport, but today it is acknowledged that wrestling is “sports entertainment.” All but the most naïve of wrestling fans know that while the wrestlers can be athletic and do take risks, the violence is simulated, and the outcomes follow predetermined story lines. Wrestling’s popularity has fluctuated through the years, but its popularity does not seem to have been harmed because those involved no longer steadfastly maintain that it is “real.” Instead, it has always been a form of reality TV; something that pretends to be real.

The allure of pro wrestling to the outsider is hard to fathom, but it must have something to do with the power of simulated reality, violence, the simplicity of good and evil, outrageous characters, and the continuing tensions of soap opera. As epic poems, sagas, novels and movies show, we want, maybe need, superheroes and supervillains. At least some of the time, we don’t want nuance, caveats, and tough choices. During the wrestling shows, we have those heroes and villains and only easy choices. Who and what is good or bad is crystal clear.

It is not my point and beyond my abilities to analyze the allure of wrestling, and anyway, the appeal may largely be visceral and, thus, cannot be satisfactorily explained to those who don’t feel it. What should be recognized is that the spectacle has had an enduring appeal, and if I am right, that Trump at a rally performs much like a pro wrestler talking to the audience, and that audience responds much as a wrestling crowd does. It may make sense for those who can’t grasp Tumpism to try to grasp pro wrestling.

When Trump was gaining traction in the political arena, this wrestling fan thought back to one of the WWE storylines. It featured Donald Trump. Oh, yes, Trump has been a part of pro wrestling for quite some time. As I recall, Vince McMahon backed one wrestler and Trump another, and Trump and McMahon agreed to have his head shaved depending upon which wrestler lost some big event. This billionaire-baiting went on for weeks or maybe even months, providing us with the recently reprised and altered video of Trump “taking down” Vince McMahon in a moment of made-up macho madness. But of course, no one could really believe that Trump was going to appear bald to further wrestling ratings. The mere thought of it, however, whipped up the crowd. Politicos have studied Trump’s business records and pop culture critics have talked about The Apprentice, but pundits mystified about his appeal should also have been studying Trump on Monday Night Raw and then watching more of the wrestling shows.

Perhaps roots of Trump can be found in Huey Long and William Jennings Bryan, but we should also consider Gorgeous George. Gorgeous George was–perhaps next to Milton Berle–early television’s biggest star. Professional wrestling has always presented itself as what is now called reality TV, and GG was America’s first huge reality TV star. Gorgeous George (George Raymond Wagner), often shortened by TV announcers to Gorgeous or Georgie, was in wrestling parlance a “heel,” a bad guy. (Good guys are “babyfaces” or just “faces.”) But he broke stereotypes. In what was supposedly a testosterone-fueled world, his character displayed effeminacy. Flunkies would precede him up the arena’s aisles spraying perfume in his path. He entered the ring wearing elaborate robes no “man” would have been caught in—festooned with ostrich feathers, for example. No one but his valet was allowed to touch his robe, and the referee in a Chaplinesque routine would be repeatedly blocked from doing so. And he had that hair. It was some sort of yellow or straw color never seen in nature, and it was curled and primped in ways that only permanents and feminine implements could produce. His hair was secured with what otherwise would have been called bobby pins; his were labeled Georgie pins. Before a match, he would elaborately remove and toss them to the crowd. The hair was central to the character. The storylines often said that he would not fight someone unless the opponent contracted not to touch his hair. And late in his career, as other wrestlers were eclipsing him, he fought a match where the loser would have his locks sheared. Gorgeous lost the match and his hair.

There is a line leading from Gorgeous George to Trump. This path meanders with stops for Muhammed Ali and James Brown, both reportedly fans of Gorgeous. It goes through Ric Flair, William Regal, and other wrestlers. But although the line goes to him, Trump in some ways has flipped (piledriven?) the Gorgeous George persona on its head. Gorgeous played the heel to fill the arenas with those who came to jeer him. Trump, too, acts the heel, but not to the faithful in front of him. Trump unites with the audience, and together they act as the heel to all who are not Trump’s fans or are, like Vince McMahon, Trump’s real or imagined nemeses. It provided pleasure akin to that at a wrestling spectacle when he would say–and the crowd would join in denouncing–little Marco, that nasty woman, the lying press. The fantasy of pro wrestling, however, becomes dangerously real when Trump wants the audience to join him in jeering at and taking down legitimate news media. Wrestling stars in the ring have a made up and scripted role, but Trump seems not to realize the President of the United States is not a fictional character.

Gorgeous entered the arena to work and work up the audience. When the crowd frenziedly taunted him, he would shout back, “Shut up, you peasants.” The crowd would roar with delight. Trump’s has shifted the heel’s performance. His audience roars because Trump and his audience together seem to shout to all those that are not enthralled by him, “Shut up, you elites.”

To Kayfabe or Not to Kayfabe

News over the last month has me wondering again about how people in important positions with at least a modicum of intelligence continue to maintain that the 2020 election was stolen. Some do so because they are not concerned with facts. John Eastman, one of Trump’s lawyers, comes to mind. A judge recently ordered the disbarment of John Eastman because, the judge wrote, Eastman, in representing Trump, made “false statements about the 2020 election without conducting any meaningful investigation or verification of the information he was relying upon.” (Emphasis added.) In short, he didn’t seem to care whether his statements were true or false.

Others, whether lawyers or not, do a lawyerly dance. (A bad metaphor; I have seen lawyers dance, and seldom is it a pleasing sight.) For example, news reports state that interviews for positions with the Republican National Committee have included the question: Was the 2020 presidential election stolen? Many have given an answer that does not answer the question by saying that there had been irregularities in that election that had created “cause for concern.” No evidence cited.

Recently that guy whom you would not recognize if you brushed shoulders with him on the street, Mike Johnson (reminder: He is Speaker of the House), meets with Trump and issues vague statements about “election integrity.” This was said not with irony even though Johnson tried to undercut election integrity in 2020 by failing to vote to certify the vote, and Trump is the chief underminer of election integrity in our history. No facts were presented to indicate that we have a problem with our elections.

And then there are those who, when it suits them, maintain that they did not really believe their own falsehoods. Ronna McDaniel, after she resigned as co-chair of the Republican National Committee (as an unacknowledged act of wokeism, the RNC has both a male and female co-chair), was signed as a political commentator by NBC. A backlash ensued because throughout November and December 2020, McDaniel supported former President Trump’s efforts to throw out the election results. At one point she even called Michigan election officials to ask them to delay certifying the state’s results. As late as 2023 McDaniel said that Biden had not “won it fair.” Now, however, she smiles and says that she was only kidding and indicates that she never believed the election theft claims. “When you’re the R.N.C. chair, you kind of take one for the whole team, right?” Apparently, you “take one for the team” even when the team is trying to overthrow a democratic election.

A common thread through all of this is that Trump supporters feel that they can create their own “reality” (remember “alternative facts”?). Without any sense of irony, they seem to think that they can change “reality” when a such a change suits them. In considering this phenomenon, I did what any deep-thinking political scientist would do: I looked for guidance from pro-wrestling.

Shortly after Trump became president, I wrote that his rallies bore a strong resemblance to the “promos” of pro wrestlers. (See post of January 26, 2017, “Shut Up, You Elites.”) In that post I concentrated on the performances of Donald Trump. A wrestling fan since childhood, he sponsored two of the early WrestleManias.

Trump, however, has been more than a fan of pro-wrestling; he was featured in one of the WWE storylines. I don’t remember all the ins and outs of this “drama”, but as I recall, Vince McMahon, then the head of the WWE, backed one wrestler and Trump another. Either Trump or McMahon would have his head shaved depending upon which wrestler lost. The buildup went on for weeks or maybe even months, but, of course, no one could really believe that Trump was going to become bald to further wrestling ratings. The mere thought of it, however, whipped up the crowd, and in the end, Trump helped shave McMahon’s noggin.

The ties between Trump and McMahon are strong. Vince’s wife Linda McMahon donated $7 million to pro-Trump super PACs in 2016 making her one of the largest Republican donors. Trump responded by appointing her Administrator of the Small Business Administration, where she is said to have performed credibly. The ties are so close that Abraham Riesman in his recent book RingMaster: Vince McMahon and the Unmaking of America reports that McMahon may be Trump’s closest friend. McMahon “is said to be one of the only people whose call Trump takes in private, forcing his retinue to leave the room so the two old chums can chat in confidence.” It comes as no surprise that Trump is a member of WWE Hall of Fame, inducted in 2013.

The recent bits of news, however, made me think not just about the possible connections between Trump’s rally performances and pro-wrestling, but also about the connections between wrestling fans and Trump’s supporters. My cursory internet research found no data about the percentage of Trumpistas who are devotees of the WWE or similar organizations. I did, however, come across an article by David S. Moon, a Senior Lecturer at the UK’s University of Bath entitled “Kayfabe, Smartdom and Marking Out: Can Pro-Wrestling Help Us Understand Donald Trump?”  Political Studies Review, Volume 20, pp. 47-61 (2020). I am seldom astonished by anything in the academic world, but I was somewhat surprised to learn that there is an academic field of professional wrestling studies, with its own association and journal. However, what most interested me about Moon’s article was what it set out to explore: “How to explain a cynical American electorate’s engagement with and emotional investment in the campaign of such an obvious political fraudster.”

The exploration starts with the historical premise of pro-wrestling captured by the term kayfabe. Abraham Riesman explains: “Kayfabe (rhymes with “Hey, babe”) is a term of unclear linguistic origin. It emerged from the worlds of carnivals in the 1800s and, in its original definition, simply denoted the public-facing fictions of professional wrestling. . . . It referred to the business’s central conceit: that it was a legitimate, unscripted athletic competition.” (My understanding is that entire matches are not necessarily scripted but only the beginnings and ends with the middle improvised by the wrestlers.) Reisman further explains that a work was anything that was scripted (kayfabe), and a shoot was anything that was real.

The performers were expected to maintain their characters or storylines even outside the arena. They were “to stay in kayfabe” or “to kayfabe.” If a wrestler was billed as Native American, he couldn’t be known to be Italian. (The real name of Chief Jay Strongbow was Luke Joseph Scarpa.) If two wrestlers were supposed enemies, they could not be seen drinking together in off hours. In a famous incident, the supposed fierce enemies “Hacksaw” Jim Duggan (James Edward Duggan Jr.) and the Iron Sheik (Hossein Khosrow Ali Vaziri), broke kayfabe when they were caught driving together under the influence of drugs and booze. The WWE fired them not for the drugs and booze but for breaking kayfabe.

Of course, never in the history of wrestling did all the fans believe that the matches were genuine contests. The industry divided its fans into marks who believed wrestling was real and smarts who accepted it was fiction. No one knew how big each category was, but the assumption was that the majority were marks. That may never have been true, but Riesman reports “that wrestlers believed that fans believed it.” (Riesman’s emphasis.) Thus, the pro-wrestling industry thought that breaking kayfabe would undermine the industry.

The WWE itself, however, broke kayfabe. Vince and Linda McMahon did it to avoid regulation. When pretending to be an authentic sporting event, pro-wrestling came under the jurisdiction of state athletic commissions, but the WWE wanted to avoid the health regulations and other measures that were mandated for athletes. The McMahons publicly acknowledged kayfabe, and pro-wrestling now became “sports entertainment.”

The end of the pretense, however, was not the end of pro-wrestling as once feared. It goes suplexing along. Both Moon and Riesman conclude that kayfabe still exists, but in a new form. Moon states, “The term kayfabe has taken on a different meaning. It now describes a new form of audience engagement that involves in the first instance, a willing suspension of disbelief with which performers, promoters and the audience all ‘keep kayfabe’.”  

Might not this also describe much of our modern politics? Surely neither Trump nor his supporters can believe all the things he says — some of which is ignorant blathering and some of which is blatant lies. Some of his supporters now even acknowledge that they did not believe what they said when they echoed Trump. But Trump and his supporters keep kayfabe. They all suspend disbelief in order to act as if what is being said is an authentic reflection of the world. But what is the point to this?  In wrestling it is to entertain and be entertained, but while politics may provide entertainment, it is far more serious than that.

Riesman also writes that wrestling fans today know it is fiction, but now there is a new status, which the author calls neokayfabe. Wrestling is a lie, yes, but the fans now believe that “the lie encodes a deeper truth, discernible to those few who know how to look beyond what’s in front of them. To these fans adept in reading the signs, another narrative emerges, and another beyond that. Suddenly, the pleasure of watching a match has less to do with who wins than with the excitement of decoding it.” The smarts now are different. In the past they understood the scripted nature of what they saw, but now smarts want to be insiders, learning the rules of the game, getting smart to how the business works. The audience tries to guess the outcome not from who is the better wrestler but from the promulgated story lines and from guesses or knowledge about who is favored and disfavored by the wrestling bosses and others who create the story lines.

It is a small jump from this to Trump’s politics. Many are convinced that what is said and done on the political surface is not real. It needs to be decoded. Other forces control. Call those forces the deep state or conspirators in our law enforcement and justice system or communists who promulgate environmental regulations. Of course, these political smarts don’t take Trump at his word—who could?—but you can understand the world if Trump’s pronouncements are decoded. It becomes a visceral activity, not a cerebral one. Wrestling is in essence a conspiracy, and so is politics, or at least Trumpian politics.

I thought these insights explained a lot about Trump supporters. They did not believe the fraudster but were operating in a world of neokayfabe where the surface hid the true meanings. However, as I thought more, I doubted my analysis. It butted up against data, information, facts. For example, polls indicate most Republicans maintain that Trump did not try to overturn the election. Half say that he did not take top secret and classified documents from the White House. My notion was that Trump supporters were, in wrestling terms, smarts, but polling indicates many are not. Perhaps most undercutting my neokayfabe approach is that polls show that the percentage of diehard Trump supporters who believe that the 2020 election was fraudulent and stolen is increasing. In the wrestling world, fans go from marks to smarts, but in the political world, it has been the opposite.

 Of course, it is possible that Trumpistas stay in kayfabe even when responding to a pollster; that is, they don’t believe the election was stolen but will maintain the fiction when asked. But now I feel that I have entered the world of neokayfabe on top of neokayabe. Shouldn’t I take them at their word or are these many, many people also fraudsters? I feel like a cartoon character whose head is about to explode.

It is a strange world where one can make more sense of pro-wrestling than of aspects of the political world.